Times Have Changed

One of my key tasks at The Impact Partnership was the creation of attention-grabbing promotional materials in an effort to recruit more clients. The project called for the production of a 150 boxes that would look like a vintage television, housing an 80's-inspired take on the tv guide featuring an informational booklet as well as the gift of an Apple TV with a custom wooden base. The Apple TV was housed in a custom foam base topped by a foam-core piece printed to resemble a vintage coffee table. The foam-core was die-cut to house the 20-page booklet. The messaging of the piece was meant to take a stab at the industry, that times have changed and most of them have been left behind when it comes to marketing. To illustrate the old vs. new theme, the cover of each of the "The Value Guide" booklets produced were hand-ripped, revealing the campaign's messaging and branding.